Does a Good Website Really Have an Impact on Sales?

As more businesses move online, having a professional website is becoming increasingly important. Not only does a professional website help you establish a strong online presence, but it can also have a significant impact on your business's sales. In this blog post, we will discuss the potential increase in sales that can result from having a professional website, and provide some sources to support our claims.

Improved User Experience:

A professional website can improve the user experience for your customers, which can lead to more sales. According to a survey by HubSpot, 94% of people cited "easy navigation" as the most important feature of a website. A professional website can provide clear navigation and an intuitive layout, making it easier for customers to find what they are looking for and make a purchase.

Better Search Engine Rankings:

Having a professional website can improve your search engine rankings, making it easier for potential customers to find your business online. According to a study by Moz, businesses with a professional website that uses SEO best practices are more likely to rank higher in search engine results pages. This means that a professional website can increase your visibility and attract more potential customers to your site.

Credibility and Trust:

A professional website can help establish credibility and trust with potential customers. According to a survey by Stanford University, 75% of people judge the credibility of a business based on the design of their website. A professional website can help you build a positive image and establish trust with potential customers, which can lead to more sales.

Mobile Optimization:

With more people accessing the internet from mobile devices, having a mobile-optimized website is crucial. According to a survey by Google, 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% will visit a competitor's site instead. A professional website can ensure that your site is optimized for mobile devices, which can improve the user experience and increase the likelihood of a sale.

Increased Conversions:

A professional website can also increase your conversion rate, meaning more visitors to your site will turn into paying customers. According to a study by Blue Corona, businesses that update their website and improve their user experience see a 33% increase in conversions on average. A professional website can help you make a great first impression and provide a seamless purchasing experience, which can lead to more sales.

In conclusion, having a professional website can have a significant impact on your business's sales. Improved user experience, better search engine rankings, credibility and trust, mobile optimization, and increased conversions are just some of the benefits of having a professional website. As more businesses move online, it's important to invest in a professional website to stay competitive and succeed in the marketplace.

Source:

Blue Corona. (2019, February 22). 28 Website Conversion Optimization Examples. Retrieved from https://www.bluecorona.com/blog/28-website-conversion-optimization-examples.