Do I Need a Website or is a Facebook Business Page Enough?
In today's digital age, having an online presence is essential for any business. Many companies, however, often wonder whether they should invest in a professional website or simply create a Facebook business page. While a Facebook page is a great starting point, it is important to understand the advantages a professional website can offer to a business.
Better control over brand image and messaging
A professional website allows a business to have complete control over its brand image and messaging. With a website, a business can design its pages and layout to fit its brand's identity, creating a cohesive experience for visitors. Additionally, a website offers the flexibility to showcase products and services in a way that best represents the brand, rather than being limited to Facebook's templated layout.
Increased credibility and professionalism
A professional website can also increase a business's credibility and professionalism. According to a survey by Verisign, 84% of consumers believe that small businesses with websites are more credible than those without. A professional website demonstrates that a business is committed to providing high-quality services or products and that it is willing to invest in its online presence.
Greater functionality and features
While a Facebook page can offer some basic features, a professional website can provide a range of additional functionalities. This includes e-commerce capabilities, appointment scheduling, contact forms, and live chat, among other things. These features not only improve the customer experience but also increase the likelihood of conversions and sales.
Improved search engine optimization (SEO)
A professional website is also more likely to rank higher in search engine results than a Facebook page. A study by BrightLocal found that 97% of consumers use search engines to find local businesses, and having a website can increase the chances of being found. A website with well-optimized content and metadata can improve a business's search engine rankings, making it easier for customers to find it.
Access to customer data and analytics
Finally, a professional website provides a business with valuable customer data and analytics. This includes information about how visitors find the site, what they click on, and how long they stay, among other things. This data can be used to make informed business decisions, such as which products or services to promote or how to improve the customer experience.
In conclusion, while a Facebook page can be a useful tool for engaging with customers, a professional website offers many advantages for a business. From better control over brand image and messaging to improved SEO and access to customer data, a website can help a business establish credibility, increase sales, and improve the customer experience.
Sources:
"Verisign Small Business Survey" (Verisign, 2015)
"Local Consumer Review Survey" (BrightLocal, 2018)